Artificial Intelligence and Machine Learning gives sellers the capability to personalize each interaction with their customers, thus providing them with great experience. Its great capability to improve ecommerce has been shown in many ecommerce services.
Why do you need Machine learning?
As the technology is moving at a faster pace, a product or a service popular today can easily become redundant in the near future, and for a business to succeed, it needs to be faster and smarter.
In the eCommerce space, machine learning is used to learn what customers prefer and how they want to see information to get them to make a purchase. Using these information it slowly refine the best way to reach your customers.