Amazon is one of the top eCommerce channels, and selling on Amazon can be incredibly beneficial for your business. However, as Amazon continues to grow in popularity, the number of sellers has drastically increased. Amazon is now an extremely competitive marketplace that can be difficult to stand out on. In order to be successful while selling on Amazon, you need to have some key strategies in place. Read on to learn the most important strategies for becoming a successful Amazon seller.
Adhere to Amazon’s Rules
While Amazon has pretty clear and simple selling policies, it is still crucial that you follow all of the rules when selling. Breaking Amazon’s rules may lead to penalties or termination of your seller account. To view the policies, log on to your seller central account. Make sure you read and understand all of the different rules on the policy page before starting to sell on Amazon.
Accurate Product Information for SEO
Amazon is packed with over 12 million products, so having yours be easily searchable is critical. Your product information details are used to match customers’ searches. In order to increase the probability that your items show up for a relevant search, you must include detailed, accurate information. Be sure to include a title, description, product identifiers, size, color, search terms, and any other information that customers would enter to find your product. Managing product data is complicated and time-consuming, especially for multiple channels. Many sellers turn to ERP tools like MobilityeCommerce to manage their product data.
The images you use for your products are also very important. Customers want to see exactly what they are buying. Be sure to include large, high-quality photos of the products you are selling. Show the product at different angles and make sure the size and color are evident from the images.
Price Your Products Competitively
With so many similar products available on Amazon, price is a major differentiator. Many customers turn to Amazon to find the best deal for the product they want. Pricing for unique products versus common products will be slightly different. In both cases, you should be sure to set a reasonable price for your item, but with common items you will also need to consider how your competitors price their products.
Positive reviews can have a great impact on your Amazon performance. Of course, you cannot control what a customer says in a review, but this integrity is what actually makes them so powerful. Customers turn to reviews to decide if they should make a purchase. Simply ask your customers for a review after they purchase. Even negative reviews will give you a chance to improve your product.
In order to give the best chance of positive reviews, always prioritize customer service. Respond to any questions or complaints in a timely manner and professionally.
Focus on Winning the Buy Box
The Buy Box appears on a product detail page and allows customers to directly add an item to their shopping cart. A whopping 78% of sales on Amazon are made through the Buy Box, so brands that are able to win the Buy Box see an impressive increase in sales. The Buy Box is awarded by Amazon to the seller who has their product listed usually at the best price, or the FBA/Prime shipping offered, unique items, Amazon bundling, fulfillment options, seller ratings, and customer reviews are the variety of factors that wins you the Amazon Buy Box. Creating a unique item bundle seems to be an especially effective strategy for winning the Buy Box.
Fulfillment by Amazon
Fulfillment is also important for selling on Amazon. You can choose to complete fulfillment yourself or to use Fulfillment by Amazon. When you sign up for FBA, you send inventory to Amazon and they fulfill orders for you. FBA also handles returns and customer support, and your products are available for Amazon Prime shipping when you use FBA. FBA often helps businesses scale quicker and automate fulfillment for Amazon. Learn all about FBA and how it can help your eCommerce business in our blog post HERE.
Integrate Amazon with Your Entire eCommerce Business
Amazon is undoubtedly one of the top sales channels and one that your eCommerce business should be present on. However, it is likely that Amazon is not your only sales channel. When you have a multichannel eCommerce business, it is crucial to integrate your sales channels using an ERP, like MobilityeCommerce. With MobilityeCommerce, you can integrate and automate your inventory, orders, fulfillment, and listings between Amazon and your other channels. Automating these processes simplifies multichannel selling and eliminates human error from manual data entry. MobiltiyeCommerce is the only tool you will ever need to sell to every potential customer on over 50 marketplaces, including Amazon. Request a free product demo or contact us today for more information by visiting our website HERE.