Customer relationship management is critical for eCommerce businesses, and CRM software can help facilitate this process. CRM saves you time, money, and energy while improving your CRM processes. You can track every single interaction with each customer which will help you more effectively serve customers. CRM software is a great investment for eCommerce businesses of every size, but there are many different CRM options available. It can be difficult to know which CRM solution is right for you. In this post, we share some of the top CRM software solutions available today.

CRM Qualities to Look For

The hundreds of CRM solutions available can be hard to sift through. Lists of features can be incredibly confusing, and it is not always clear what is best for your business. Before examining some of the top CRM solutions available, it is important to know what you are looking for. Regardless of your business size or details, there are some things to look for in a CRM solution. The features to look for in CRM software include:

  • Easy team-wide communication
  • Mobile access
  • Quick, simple setup
  • Data collection and customer reports
  • Integrations
  • Usability
  • Security
  • Customizability for adding and removing features
  • Automation
  • Multiple users


Zoho is one of the top overall CRM solutions available. It is free for up to 10 users, and then $12 per user per month. It is the Business News Daily 2019 best overall CRM software, and for good reason. The top benefits of Zoho include:

  • Incredibly easy to use
  • User-friendly and streamlined
  • Competitive pricing with tiered subscription levels
  • 24-hour customer service during the workweek and customer self-service portal
  • Marketplace extensions
  • Comprehensive online documentation
  • AI-driven features
  • Customer and vendor portals
  • Multiple collaboration tools


Salesforce is a leading CRM option for enterprises and can satisfy the requirements of large businesses. Salesforce was 2016 Innovator of the Decade of Forbes, and is now a rapidly growing enterprise software company. Salesforce is a powerful enterprise CRM solution with these amazing advantages:

  • Scalable and customizable
  • One of the best user interfaces available
  • Extensive customization support staff
  • Relatively easy to use for mid to large size companies
  • Customizable dashboards
  • Advanced analytics
  • Marketing tools
  • Trailblazer Community online resource
  • Many free integrations available


HubSpot is among the best for free CRM solutions. For smaller businesses and those just beginning to explore CRM tools, HubSpot’s free solution may be the best option. HubSpot, other than being a free CRM Solution, it has a lot to offer. It is on the FrontRunners 2019 list. Some of the great offerings of HubSpot CRM include:

  • Visual dashboard with real-time view
  • Track customer interactions automatically through email, social media, or phone calls
  • Store all customer interactions in a timeline organized by lead
  • Create and manage email templates and track performance
  • Easy to use
  • Live chat for customer service
  • 100% free


Freshsales is another top AI-based CRM option specifically geared toward helping sales teams effectively convert leads. With this CRM, you can capture all of your website visitors as sales leads and segment them based on engagement to more accurately market to them. Freshsales will help you design a personalized pipeline with these benefits:

  • Contact management hub
  • Automatically assign leads to the right person on your sales team
  • Receive email reminders
  • Quick learning curve and equipped with in-app video tutorials and articles
  • Clean, intuitive design optimized for quick access and often-used features
  • Email, phone, and chat support included in paid plans
  • Multiple tiers of plans

NetSuite CRM

NetSuite is a comprehensive, cloud-based CRM solution. NetSuite offers a full, 360-degree view of your customers in real-time to help you make better business decisions. NetSuite connects the entire customer life-cycle seamlessly and offers features beyond traditional CRM capabilities. From NetSuite, you can expect:

  • Customer service management
  • Marketing automation
  • Streamlined lead-to-cash process
  • Improved sales performance
  • Manage global sales

CRM Integration

For whichever CRM you choose, integration is critical. You want to be able to seamlessly integrate your CRM software with all of your other eCommerce business tools. We are here to help you manage all aspects of your business, including your CRM. MobilityeCommerce is the only tool you will ever need to integrate and automate your business workflows and enterprise solutions. Manage your entire eCommerce business from our intelligent, one-stop eCommerce platform. With unparalleled enterprise and marketplace integrations, we make it easy to manage your CRM and your entire business. Learn more about how MobilityeCommerce will help you integrate your CRM and reach customers worldwide by contacting us or setting up your free demo.